Where strategy meets human behavior.
Make change actually work.
If your team is rolling out AI tools, improving workflows, or trying to align across functions—change shouldn’t be this frustrating.
Most digital transformation efforts fail—not because the strategy is wrong, but because the systems ignore how people actually behave.
Workarounds pile up. Handoffs stall. New tools go unused.
BASEique is a behavior-first consulting practice that helps companies improve adoption, reduce workflow friction, and design systems people actually use.
What we help you solve
Your strategy is solid. The execution’s what’s stuck.
We help teams fix the friction in tools, handoffs, and adoption so your ideas don’t stall after launch.
AI and tech adoption that actually lands
Workflow and intake redesign that reduces rework
Change enablement built around real behavior
Systems that people actually use—no extra training required
What behavior-first looks like
We use the B.A.S.E. Method—a behavior-first framework that turns strategy into action people actually follow.
Begin with Behavior – We observe what’s actually happening, not just what the process says.
Align with Motivation – We design around what drives (or blocks) action.
Simplify the System – We remove clicks, steps, and noise.
Enable with Communication – We make the message land through timing, trust, and clarity.
Putting the B.A.S.E. Method to Work: From Workarounds to Real Usage
“We simplified the workflow and adoption jumped 70% in one month.”
One cross-functional team was struggling with a new intake process. Requests were getting lost, and no one was using the form.
We observed real behavior: how people were skipping steps, using email instead, and working around the system. Then we redesigned the form to cut down clicks, clarified ownership, and embedded it where teams already worked.
Usage went up. Duplicate requests dropped. And for the first time, the system actually supported the work—instead of slowing it down.
Stuck? Let’s find the friction.
Book a free 45-minute B.A.S.E. Quick Scan.
We’ll identify what’s slowing your rollout, where the behavior breaks down, and how to fix it.
No pitch. Just clarity.